Engaging Your Community With A Cohesive Brand

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By Chris Young with Neighborhood Notes

Now, its time to engage your community and spread the word about your new brand. Photo by Neighborhood Notes.

You’ve got a cohesive brand identity—one that your community loves and can stand behind. Now, it’s time to engage your community and spread the word about your new brand.

This is the fifth article in a series about neighborhood branding, which covers understanding and changing the perception of your neighborhood or business district by creating a clear, cohesive identity and brand for your community.

The hard work is done. Almost.

After what may seem like ages of interacting with your community to understand the perceptions of your neighborhood, followed by determining what to change, setting measurable goals, and creating a neighborhood logo, you’ve got in hand the physical beginnings of your new brand. You’ve got a cohesive brand identity—one that your community loves and can stand behind.

Now, it’s time to engage your community and spread the word about your new brand.

There’s a reason why you labored over creating a style guide for your logo. When you’re ready to launch your brand, it’s important to be prepared to introduce your new campaign and then move forward full throttle.

“Strive for an all-out, consistent launch, rather than slowly introducing various elements of a new image,” says graphic designer Jeff Fisher of LogoMotives. “The piecemeal approach presents a mixed message to those not familiar with a neighborhood or brand and complicates the desired message.”

“Part of that all-out, consistent introduction of a new image is making sure that all individuals involved with the organization have the latest and greatest image and marketing materials available for their use,” Fisher continues. “Volunteers often play a great role in many neighborhood and community groups. I’ve often seen the wrong logo, or marketing message, sent out by a well-meaning group volunteer who was never provided the proper materials.” (Read full article)